Give Your Customers Daily Affirmations

“You is kind, you is smart, you is important.”

These were arguably the most powerful words spoken in the hit movie and best-selling book, The Help. The words were spoken every day by nanny Aibileen Clark (played by Viola Davis) to the little girl she lovingly watched over. And, each time she spoke these words, the little girl (played by Mae Mobley) repeated them. It was self-esteem building at its finest. And, given the little girl’s neglectful, self-centered mother, the child would likely ne...