"Now That My Book is Out, What is the First Thing I Should Do?"

A newly published author asked me an interesting question today: "Now that my book is 'out,' what is the first thing I should do?" I ought to know the answer to that since I was in the same position not that long ago and will be again next month when Daughter Am I is released, but I'm still a bit mystified about how to promote effectively online.

So much of book promotion on the internet depends on social networking sites, which means that one's promotion efforts have to start long before the...