Keep the most important word at the end of the sentence

If you want to go as granular as your writing can get, think of it as a series of sentences. That's really all your story is—a long string of sentences. And each sentence will either propel the reader forward or make them pause and, if they pause for too long, stop reading altogether.

YOU CAN'T AFFORD A SINGLE BAD SENTENCE.

By "bad" I mean a sentence that fails to keep the reader's interest. So here is a trick to use. 

Think of every sentence as a hook—a carrot, if you will. You're dangling a...