Using Writing to Grow Business: Why Storytelling Is So Important

Just last month I posted a blog about how to grow business and derive identity-building, brand-boosting benefits through writing (CLICK HERE to view the blog post) and today I want to piggyback on that concept. Whether you're an experienced writer or you're just beginning to dabble in writing in an effort to build your personal or business brand, understanding the importance of storytelling can transform your writing into highly effective material. In this video, professional editor and author, Jeff Morris, and I explain why storytelling is so important in writing and we reveal the four key factors that define an ...