The Importance of Sending Good Content

Are you learning from others online? Excellent. Are you passing
along this content to others? For me, this process of sending good content to
others is an important part of the writing life. In this article, I want to give
you some ideas how you can pass along what you are learning or reading to
others.



I have been on twitter since 2009 and tweeted thousands of times. If you look
at my twitter feed, you will notice the majority of my posts are pointing to
articles from others. I follow a series of blogs from experienced writers
and receive these blogs in my email box. If you have a blog, it is important to
add this feature to your blog so others can read your content on their email. Over and over email has been
proven as one the most effective ways to reach others.



If you want to send out good content to others, you need to
develop a method or system for taking consistent action. The regular action is
important to establish your reputation in the market as someone who helps
others—not just once but over and over.



For example, I use Hootsuite to schedule my social media posts then I tweet about
12 to 15 times a day but these posts are spaced throughout the day and each one
is different (with different words and a different image). Each day I have
developed a pattern with my posts. This pattern is something I've created with
different spots on my posts for different types of content and from different
people. For example, I post content from a writer about once a day and not
multiple times. I begin each day of social media posts with an inspirational quotation and image. The fact that I have a
pattern makes my repeat actions easier. I don't have to create something and
instead I am simply filling in the designated positions.



Your social media posts will be different than mine and in a
different pattern. My key point is encouraging you to develop a system that
works for you and your writing
life. After you have such a system, your actions will be routine. Each week
I take about 30 minutes to finalize my social media posts. I say “finalize”
because the grid or slots for my different posts is not finished until I
finalize—but I have much of that grid filled in because I take a few minutes
each day looking for great content and adding it to my posting plans in Hootsuite.



Reading about my actions are a good first step but here's some
action steps for you to take:



1. Decide to send good content to your audience on a regular
basis



2. Create a system (possibly using Hootsuite) to make your
actions regular and consistent.



How are you sending out good content to your audience? Let me
know in the comments below. I look forward to learning from you.



Tweetable:



Are you sending out good content to your audience? Get the insights from a prolific author and editor. (ClickToTweet)