Broad or Niche Market: Which is Best for Start-ups?

Takis Athanassiou Broad or Niche Market: Which is Best for Start-ups?.

There are two main types of business niche, with variances between the two from one end of the spectrum to the other.

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Business A is the one that sells thousands of product lines to a wide variety of customers. Business B is the one that has narrowed its focus to a very precise customer base consisting of far fewer potential clients.

Business A sounds like a better bet because it can reach far more...