#CockyGate2: Forever Boogaloo

In a story that’s getting weirder and weirder by the minute, it appears that someone has filed for a trademark for the word “forever” as it relates to all titles across all genres in print, e-book, and publishing houses.

The author? Heidi McLaughlin, New York Times and USA Today bestselling author of Forever My Girl, recently a major motion picture and one of the specimens entered on the application.

And yup. This case is just as big a banana split as Faleena Hopkins’s trademark of “cocky”. But in a whole different way. See, McLaughlin claims that the trademark has been filed by…an impersonator?

The “Marisa” referenced in the post is McLaughlin’s agent, Marisa Corvisiero, of Corvisiero Literary Agency, who McLaughlin states did not file the trademark on her behalf:

Due to the high level of “poor me, I volunteer, I donate to charity, people in my life have died and it made me very sad,” in her post, I’m officially not buying that it was a mistake. Maybe that’s unfair of me. Or maybe it’s because we see this canned victim reaction whenever someone’s scheme falls through.