How to get clients without "marketing"?

The problem is what “marketing” has become to you...

A reader asked me whether it’s possible to get clients without having to do marketing.

“I’m so good at doing my work, not so good at marketing. I just want to focus on the work itself. How can I get clients?”

I can relate to this question. Maybe you can, too. In the beginning of my business a decade ago, I practiced what I was taught: old-school internet marketing that felt more like war (“dominate the market”) or religion (“indoctrinating/c...