No need for traffic-and-conversion funnels... Keep it transparent and organic.

Many solopreneurs are being indoctrinated by digital marketers who sell them on the idea that they need a complex sales/marketing “funnel”.

A complex funnel goes something like this: You see an FB ad, or an email, about a wonderful free thing… a "special" report, video series, email course, or an intriguing quiz.You can only get that “free” thing by giving them your email address. This is known as "the opt-in." (See my other article No More Lead Magnets.)You get more emails giving you “value...