Here’s Why You Should Serve Your Customers ‘Chicken Soup’

From the time I was a young boy, I heard that one of the best cures for a common cold was chicken soup. I recall in high school looking it up in the encyclopedia (that’s the early version of Google it) to discern what magic this concoction might have that would give it such medicinal powers. Its secrets were not revealed; I only found a recipe.

Even my friend Jack Canfield wrote a whole series of books with titles that started with Chicken Soup for the Soul. It spawned a brand category of cou...