Branding: The Right Way vs. the Wrong Way

Here's the latest from Jami Gold, Paranormal Author :

Over the past few days, a crazy story has erupted on social media with the hashtag #cockygate. It involves authors (one who’s quite…erm, cocky), Amazon, and trademark law.

Author Faleena Hopkins claims her readers were getting confused by so many romance books having similar titles to hers. That issue isn’t unusual, as a quick look in any genre would reveal that popular tropes often lead to similar titles.

Historical romance titles tend to...