Beyond a “Refresh”: Changing Our Brand

Here's the latest from Jami Gold, Paranormal Author :

Last time, we talked about using the opportunity of “spring cleaning” to review our brand and see if we needed to update anything on our website or social media accounts. But sometimes a “refresh” isn’t enough.

As Glynis Jolly asked in the comments on that post:

“I noticed you really didn’t touch on genre/blog/website name change. I’m thinking about doing that but am hesitant because followers may be lost in the process. How would you sugg...