Your Presentation Persona

A book I mention often is Matthew Dixon and Brent Adamson’s The Challenger Sale, which places sales professionals into five groups: Hard Workers, Relationship Builders, Challengers, Lone Wolves and Reactive Problem Solvers.  Of course, the Challenger is the most effective of the five, hence the title of the book.  If you don’t already know why, then it’s about time you got a copy.

However, sales are more multi-faceted than simply closing a deal.  Presentation is a part of pitching your ideas and overcoming objections, making it an indispensable tool in your arsenal.  So where do your strengths lie?  What is your presentation style?  What do people see when you’re speaking to them?  How can you use that to your advantage?

Those are the questions that What’s Your Presentation Persona answers, and like The Challenger Sale it offers a way to assess your abilities.  The book features 16 personas and how to build upon them.  The next time you have to address a boardroom or step in front of a PowerPoint you’ll be better prepared.  If you’re already curious, you can take the test here, then proceed by discovering more of what this author has to offer.

Here is the summary on Amazon:

“What kind of presenter are you? Are you charming? Purposeful? Informative? Inspiring? Do you have natural charisma? A clear message? A powerful vision?

“What’s Your Presentation Persona? is a revolutionary guide based on Badge, the first-of-its-kind proprietary skill assessment tool – a Myers-Briggs for presenters –that provides strategies and tips that address the core element for becoming a successful presenter: YOU.

“This groundbreaking book identifies 16 presentation personas, each with its own strengths and weaknesses, and shows you how to leverage your unique qualities to become a more powerful, persuasive, and successful presenter.

“Take the self-assessment test in the book and discover your persona. Are you:

The Director: a respected leader with an empathetic core (Oprah Winfrey or Ned Stark from Game of Thrones)
The Captivator: a charismatic presenter with a natural, unrehearsed flair (Gary Vaynerchuk or Captain Kirk from Star Trek)
The Producer: a successful speaker who believes in hard work – not luck (Martin Luther King Jr. or Walter White from Breaking Bad)
The Scholar: an always-curious learner informed by their own wisdom (Elon Musk or Hermione Granger from Harry Potter)
The Liberator: an optimistic visionary who loves to inspire (Tony Robbins or William Wallace from Braveheart)

“The key to reaching others is knowing who you are. Get to know yourself. Build on your strengths. Work on your weaknesses. Learn how to deliver your message with confidence, charisma, humor, and authenticity. Be yourself – but better. Once you’ve mastered your presentation persona, explore others you’d like to experiment with and learn from. Incorporate techniques into your unique style to become the strongest, most well-rounded communicator you can be – so you can razzle-dazzle any audience on any topic anytime.”

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