One Simple Principle for Focused Communications

What’s the one thing that will challenge your focus today? Will it prevent you from achieving your communication goals?

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During the research phase of a mission focus and brand development project, a participant declared:

“I understand why focus is so important. As a board, we're busy doing our thing, advancing our cause, executing on our mission. We don't pay attention to the things that a business person would. Running the nonprofit, marketing, communications, our web site, our brand. I real...