Three Ways to Transform Customer Satisfaction

I joined a new association last week. After a disappointing signup experience ( A sign-up form that did not work, requiring me to fill out the form multiple times), I realized I never received any formal welcome.

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No email, no call, no member orientation automated campaign.

All I received was a transaction confirmation for my dues.

I belong to multiple industry and interest groups to which I pay dues. The associations I appreciate the most are those who celebrate when I join (or renew), follow...