10 Steps to Writing a Winning FB Post
Notes on FB – A New Strategy to Get Better Visibility
Many of us have probably observed the increase in the number of Facebook Notes that are floating around these days. More people are becoming aware of the potential to gain massive viral exposure by writing notes and participating in discussions.
As a keen observer I always wanted to reach out to people. I always wanted to connect with people to converse, to learn and share things that I am interested in. I believe over the last 10 years many of us have also been responsible for bringing many people much closer together creating real sense of community and communication through meaningful online conversations.
Build Solid Relationships
These are much more than just social events, or blog posts to get traffic or publicity, most people who are taking part are actively using Facebook for business and by exposing themselves with such honesty and transparency they are building real connections and solid relationships with all the other participants.
What is most interesting is the depth that some of the discussions are reaching and when posed with a stimulating question or issue to address the original post acts as a springboard to dive into and explore each topic.
Increase the Value of Each Note
The value of the Note increases as more people add their own personal insights. The way Facebook have structured the system it forces the most popular notes to the top of your newsfeed so there is a huge potential to get massive exposure for yourself or your business if you understand some of the basic principles behind writing a good note and spotting the ones that are going to become popular.
1 – Choose A Controversial Topic and Get Personal
Sometimes this is the hardest thing to get right, follow other notes and see if there is a theme emerging that you can write about. If you are stuck for ideas pick something that is happening in the world and reflect on its impact or the lessons that can be learned or find a quote or article from your favourite author and add your own personal understanding. Getting personal is the key to successful Facebook notes. All the best ones I have read have revealed something interesting about the author, this creates a real bonding and sense of intimacy.
2 – Write A Short Effective Article That Ends With A Question
This will stimulate people to respond. If your note becomes too long and convoluted you will lose your readers. Consider breaking a long note into a series of shorter ones. Most people don’t have the time to read a 3000-word essay. My Blog writing theory is based on the 4 Es– Engage, Entertain, Educate and Enrich. Make sure your note ticks these 4 boxes.
3 – Keep to The Point, Make It Short And Sweet
Don’t ramble and discuss 2 or 3 different subjects in one note, this will confuse people. Keep it short and sweet. Respect your readers time, edit your note down and only include what is absolutely essential to get your point across. You can always add more later in the comments section
4 – Make Your Note Attractive
This means have good formatting, use subheads and break your note into manageable chunks. Pictures make the note more visually appealing and can give your note a stickiness factor.
5 – Tag People Who Want To Participate
Its no use tagging all your friends who are too shy to write something or are too busy to even read the note. Tag the people who you know like to participate and are regular commentators. Some people also like to tag those people who have big networks or who are centers of influence. This works well as long as what you write is appropriate and as long as you feel you have permission to do this. Not everyone wants you to use their wall and their newsfeed to spread your message so be respectful and consider asking permission first.
6 – Release Your Note at The Optimum Time
I have noticed that for my network, Facebook activity drops over the weekend, and is highest during the weekdays. It’s up to you to know your own network and when the peaks of activity are as it may vary considerably. Get the timing wrong and your note will get pushed down the newsfeed and no one will notice it.
7 – Comment on Your Own Note and Participate
Always get into the habit of commenting on your own notes and refer back to what other people have written. Become a regular participant in other people’s notes. Build a reputation as someone who adds value and always has something interesting to say, if you do this then other people will start to tag you in their notes. Which will increase your viral visibility.
8 – Press the Share Button
Sharing is a way to vote up the best quality discussions and expose them to the widest possible audience. The note will be posted to your profile page and will also be pushed out into all your friends newsfeeds. Pressing the share button because you feel obliged to reciprocate isn’t a good strategy. You will not build a reputation as someone to follow and pay attention to if you spread inferior quality articles and information. Press it because it has added some value and you think your friends will appreciate it.
9 – Use Feedback and Build on Success
You know when you have written a good note by how many comments you receive and how many people press the share button. This is important feedback and it’s a valuable exercise to look at your notes and work out what elements made one note more popular than another. This way you can build on your success and continually strive to improve. My article “Why do we need an Experience Budget before a Possession Budget,” was a good example of this process. If you write a note and no one comments go over this checklist and see what areas you could improve upon.
10 – End with A Call To Action
Invite your readers to your Blog or Website, to follow you on Twitter or to check out your latest book. Ask them in a casual conversational manner in the same style as the rest of your note. Suddenly switching to a hard sell might create a disconnect and you might come across as a wolf in sheep’s clothing. This is also the case if you have too many outbound links to your own products and services. By all means include them but keep them to a minimum and be subtle about how you present them. If you comment on a note and just promote yourself without really taking part in the discussion you will might get viral visibility but it will be for the wrong reasons.
Victor Ghoshe
12 January 2018
