Branding 101: What’s the Voice of Your Brand?

Here's the latest from Jami Gold, Paranormal Author :

In my posts, I often try to point out nuances and exceptions that might get missed in our “you must do X” and “you should do Y” world. We can probably all think of advice we’ve heard that assumed a black-and-white situation that didn’t work in the face of reality, such as “write every day.”

One of those posts a few years back explored how there’s no always right approach to our brand and marketing voice. Given the current highly politicize...