The Latest Recommendation from Lee’s Bookshelf – “Building a StoryBrand”

The latest recommendation from Lee’s bookshelf – “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller.

Honorable leaders must have a base knowledge of all areas in work and business (besides your area of expertise or training). It creates better communication and camaraderie across department hallways. And for heaven’s sake, leaders should be able to share a good story with colleagues and customers!

Donald shares the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to.

Read More about it on the Good Reads website.

And if you’ve read this book, please tell us below how you liked it – thank you  

 

 

 

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