Risk vs. Certainty

If you analyze the historical business decisions of any successful organization, you would surely find that many of those decisions involved risk. True innovators go beyond the line of safety and take a leap of faith into unknown territory. While this leap is usually well planned and calculated, it’s risky nonetheless.

As productivity blogger Seth Godin says, “Risk and certainty run contradictory to each other.” If you fail to make a decision because you’re waiting for 100% certainty that it is the right move, you’re going to stagnate. You’re also going to waste valuable time that could otherwise be spent growing and developing your business.

Bottom line, risks should not always be avoided. Yes, they should be carefully thought out and weighed against the potential consequences; however, they’re a necessary part of growth and progress. Don’t let opportunities pass you by for lack of certainty.

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