How to create a target audience?

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersDefine exactly who you are going to target and this is done by creating a customer persona. As you are creating your customer persona keep in mind that you want to target 1 kind of person, yet be able to solve 100+ of their problems, so they can see you as someone meaningful and of great value. The beautiful thing about business is that people do not care for what you are doing, thinking or believe in, as they only care for themselves, whether their problems are solved and not and they do not care for excuses. So, the more solutions you provide to your audience, the more they are going to value you.A customer persona is you answering a series of questions in order to build a clear picture as to who your audience are. Initially the answers can be fictitious, or even based on yourself - but over time it is best to have the answers based on research, feedback and questionnaires.The customer persona is defined by a series of questions and you can find your own template to use and answer at the back of this book in the resources page. Here are some of the questions with more information to explain the rationale behind them and to give you a sample as to how complex it can be.Background:Job: Their job can define what their priorities and skills are. If someone is working a high paying job and has been for some time then they may be more likely to be career focused, as opposed to things like family.Career Path/industry: People will want to talk about different topics as they are in different industries, with little overlap. I am an author, so I will want to talk and consume a lot of interviews, analysing fictional works (as I also want to write fiction) and business & marketing research. People in different industries will consume different kinds of content and material.Company: The company they work for can determine their skill set and may determine what kind of information, futuristic technology, projects they are exposed to and hear about.Family: To some, but not everyone, family is important.Education: I have a university degree, but I pride myself on the fact that I have written books - because everyone has got a degree, but how many authors do you know? If someone has spent 2-7 years studying a certain subject, whether all the way to bachelor's or even PhD, then it indicates that they have a lot of expertise and passion in something so as to have stuck with it for so long.What's their core? (blue collar, ultra rich, Christian evangelicals, etc) Now, this is an interesting concept, because this in part explains how Donald became the President in 2016, because he managed to find a commonality between large amounts of people that would be willing to vote for him. When you can identify a lot of people, yet they all have something in common, then you are more likely to have a strong, yet broad, appeal, which does translate into awareness, trust and profits. What kind of person will have all these attributes that you  are listing, yet could come from different background?You can download a customer persona template here: www.nantchev.com/resourcesQuestion of the day: How are you creating your target audience?