An easy way to scale a business with content marketing

This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersThere is one metric that I believe that no one is talking about when it comes to content creation and reducing your customer acquisition cost to $0.00. What I call the cost of discovery, which is the time, money and effort needed for you to learn, create or build something, so as to make it easier for your customers to know what you know or achieve something that you have already achieved.By shortening their cost of discovery to learn or achieve something, you are rewarded in some way. This is also why it is your prerogative to create more and more content so as to shorten as many peoples' cost of discovery to learn what you know, thus you can capture their attention and earn the sales sooner.The more advice that you give to your customers, the shorter it takes for them to learn something and the more you can charge for it. If they are desperate to know something, or it is something that took you years to master or build, then you can charge more.Share your knowledge with the world, which will help you to become a recognised authority in your field - create more content that you consume. Share the information, advice and concepts that you take for granted. Encase your products and/or services in content that is relevant to your audience, passing their "so what?" test and has a call to action to your checkout.Question of the day: how are you using content marketing to scale your business?