Fluent City is looking for a Director of Content Marketing

Opportunity via We Work Remotely

HOLA!

Founded in 2011, Fluent City is an innovative language training organization, offering instruction to individuals, groups, and businesses in 11 different languages. Through in-person classes, online tools and corporate training, Fluent City provides a contemporary curriculum and highly interactive approach that has made it one of the country’s fastest-growing language companies.


ABOUT YOU

We are looking for a Director of Content Marketing to build out and execute on a content marketing strategy that drives forward our four main business lines: Group Classes, Private Lessons, Online Lessons and Corporate Training (B2B).

You have a passion for both language learning and content marketing. You’ve likely studied a few languages over the years and find joy in the pursuit. You’ve developed content as small as microcopy for a mobile button and as large as a white paper. You’ve ideally worked in a high-growth environment and created an overall content strategy from scratch for a dynamic B2C or B2B brand.

You’re a strategic, natural leader who wants to maintain an operational role by writing and editing on a daily basis. You’re a hawk for keeping a consistent voice across all channels. You’ve developed and managed brand standards and content style guides before and you’re eager to do so again for a young, growing language learning brand.

SPECIFICALLY, YOU’LL


Build out and execute against a robust content strategy and calendar that feeds across all channels (online and offline) to support all four business lines mentioned above
Write and edit weekly blog posts
Oversee our social media channels from concept to execution
Manage and mentor a junior social media coordinator
Update or create any site copy including marketing landing pages, product pages and descriptions, general company pages, etc.
Optimize blog posts and on-site content for best practices in SEO
Compose multiple weekly newsletters to an audience of 200,000+
Concept and collaborate with appropriate stakeholders on marketing materials such as e-books, case studies, product launches and social media posts
Respond to users on social media or email if needed
At scale, you’ll build out and manage a network of freelancers
Provide concise direction and feedback to any freelancers
Build out and enforce a company-wide style guide that all departments adhere to in writing and producing content


YOUR BACKGROUND


5+ years in roles that have focused on content marketing — including overseeing social media — for a brand or editorial for a publisher
High attention to detail
Extremely organized
Naturally creative in concepting
Positive, but driven get-it-done attitude
Highly organized, excellent attention to detail
Have a strong aesthetic point of view


BONUS POINTS:


Can do light Photoshop or Indesign work for social and email where needed
Can do basic HTML for email editing
Familiar with email tools like Mailchimp, Sendgrid and Simon Data
Built out a content strategy from scratch
Developed content specifically for growth
Have a certification from Hubspot or Content Marketing Institute
Have a degree in marketing, business writing or journalism
Managed a team of freelancers before
Love language learning and travel


PERKS


Unlimited, paid vacation
Equity in a high-growth startup
Free language classes
Remote work options




Click here to apply 

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