Is Customer Centricity Really The Answer? Stan Phelps Says Not (MDE249)

Minter Dialogue with Stan Phelps

stan phelpsStan Phelps is a keynote speaker, Workshop Facilitator at PurpleGoldfish, and best-selling author (Purple Goldfish). He’s also a Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School. Last but not least, Stan’s an IBM Futurist. In this conversation, Stan and I explore how companies need to move from being merely customer centric to truly purposeful and why that’s not only good for society, it’s good for business.


Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.



To connect with Stan Phelps:

You can find Stan on 
Stan Phelps on Linkedin
Stan’s own site: Stan Phelps Speaks

Site(s) mentioned:

Red Goldfish (the book) on Amazon

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Further resources for the Minter Dialogue Radio Show:
iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here!


Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!


The post Is Customer Centricity Really The Answer? Stan Phelps Says Not (MDE249) appeared first on Myndset.

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Published on September 24, 2017 06:46
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Minter Dialogue

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