Shorten & simplify your item listing text for the TL; DR generation of buyers

This is post 23 of 23 in the series “eBay Marketing Makeover”

Simplify your terms and conditions

You know that huge chunk of text in your default listing template? It’s time to trim that monster down to make it less intimidating.

Here’s what to do:

Read over all your terms and conditions that you list in the listing itself. Keep in mind that your buyers are less likely than ever to actually read your description text and see how much of it you can trim down. You can often consolidate mult...