It’s true! A good return policy is a marketing strategy that courts word of mouth

This is post 22 of 23 in the series “eBay Marketing Makeover”

Create a generous return policy

Offering a return policy won’t just increase both your sales and visibility on the eBay marketplace, a generous return policy can even decrease the number of returns you get overall.

Here’s what to do:

Set up your return policy on your eBay listings. You can revise the return policy on all your listings at once using the bulk edit tools. Make it as generous as you can both in terms of time and wh...