How to: Run an Instafreebie giveaway

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A few months ago, I set up an Instafreebie giveaway to send out samples of books which were shortlisted for the Romantic Novel of the Year (RoNA) awards. I wrote it up for Romance Matters magazine as a case study. In order to keep this blog post short, I’ve picked out the ‘how to’ part of it. If you want to see the full article, including the download figures etc, just download the document at the end (it’s free).

When I heard about being shortlisted of a RoNA award, I was over the moon. My...