5 Communication Practices Touted As Effective—That Really Aren’t

No matter the topic, there’s always the flipside. Politics? The liberal view versus the conservative view. Religion? Scores of interpretations. How to build the better app? Fee versus free, with imbedded links.

So when it comes to communication, the same is true. What you’ve always heard as conventional wisdom may not be “best practice” after all. Take a closer look at the flipside.

 

5 Communication Practices to Reconsider

 

Practice #1: Lead with clear directives:

While no one would arg...