Watch for mind gremlins

Do you ever get mind gremlins?

They’re the nagging worries in the back of your mind.

We get them about tech stuff:

“Do I have Google Analytics configured properly? Is it reporting correctly?”

We get them about marketing stuff:

“Should I be posting on Medium? Am I missing out on a good channel?”

If you’re a product person, you should pay attention to the kinds of things that make people anxious.

Building a new product?

A recurring worry that’s felt by a lot of people can be the seed for a new...