Why most product ideas aren’t that good

When you’re building software, the question you need to ask is:

“How does this tool make people more awesome?”

In practice, it’s difficult to create a product that provides customers with a real benefit. Often, product people will BS their rationale:

“Will this help people? Oh yeah, for sure!”

In reality, most new products ideas aren’t that good because they don’t actually give users progress in their lives.

There’s only one way to find a good product idea: observe real people, and recognize...