What Is An “Ex-pert?”

by Kassandra Lamb

I was asked this week to present at a local marketing workshop for authors. It was suggested I could present on either “kickoff” parties or how to get reviews.

Since I’ve never done an in-person “kickoff” party, I quickly ruled out that topic. I was about to dismiss the suggestion regarding reviews as well, since I’m hardly a PR expert, when my fertile mind started constructing a lecture on the subject.

You see, I used to be a teacher. I taught college-level psychology for 1...