Book Promotion: Getting Out the Word

Many groups and forums for self-published authors compare notes on what works (or doesn’t work) for promoting our work. For every author who seriously studies the most effective methods of promotion, there are probably 10 others who—if they promote at all—try various (and maybe random) things in a “see what sticks” approach. *smile*

At the same time, many well-established authors advise that we should all chill, as it can take 5 or more books in a series before it really catches on with read...