Qualifying Leads Quickly and Decisively

Think of your business as a water treatment works. Sales leads are like water, pouring into your business every minute of every day. Some of the water can be filtered and purified, some of it can’t. A sales lead on its own has no intrinsic value. You and your sales team need to have the right information from the lead to make an informed decision whether or not to pursue them further, and you need to have it quickly before your window of opportunity closes.

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