Selling to Homeowners, Part One

 

We talk a lot about commercial and industrial efficiency sales strategies on this blog. While larger projects yield larger returns for the end user, residential efficiency upgrades can have significant benefits for the homeowner as well, particularly if you reframe the savings and benefits in the right way. Over the course of the next two days, we’ll discuss some strategies for reframing the value of efficiency when selling to homeowners.

Comfort

Improved indoor air quality
Better temperature control
Reduced glare
Improved lighting quality

Pride of ownership

Bragging rights about reduced carbon footprint
Green / high-performance “badge value”

Saving money to fund educational expenses

Energy cost savings as they relate to educational expenses (savings for college fund, student loan payments, etc.)

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