Ebook Conversion vs. Ebook Formatting

Have you ever been wondering why it is possible to get a free ebook version from your online book distributor?  Or seen people offering to convert your novel manuscript into an ebook for $30 or $50?

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While $30 or $50 are almost expensive for just clicking a button to import the (pre-formatted) manuscript, fill in a form with details about the book – such as title, author name, and retail price – click another button to add any required companion files to the project, then clicking one last...