User Experience Is The New Branding Strategy

User experience designers have said it for years; you are only one bad user experience away from a PR catastrophe. The reason for this is that web visitors – or users as they are referred to by designers – consider that the way they navigate your website to find information, to pay, to get in touch with your business and to order or book – depending on the offering you have – is an integral part of your branding strategy.

[image error]

Image Source: Dinoh11483 at English Wikipedia

In short, they look be...