What don't I see?

Endeavour to look at your business from different angles.There is something that you do not see that is affecting your business and its performance.Look at your key performance indicators: customer acquisition cost, average order value, customer life time value.When you look at your metrics you can see a snapshot as to how your business is performing.I looked at my potato business and realised that for every 16 visits I was getting a sale, the average order size was £5 and that around 50% of the sales were abandoned.When you see more things, then you begin to build a picture as to what your business is doing and how it is performing.Here are some major KPIs to consider:Customer acquisition costAverage order valueCustomer life time valueAbandonment rateCost of good producedProfit marginConversion rateNet profitReturn on investment