What don't I know?

When you are building your business you need to ask yourself: 'why don't I know?'You don't know what you don't know.There is also something out there that you do not know or see.By looking for what you don't know, you are trying to find the holes in your business and for what you are selling.There is always a unknown factor in your business and it is down to you to figure it out.If you think you know everything and your entire strategy is foolproof- then you are an idiot.Whatever could go wrong will go wrong.Think about your downside and think about what you are missing- this way you can make your business more secure. There is always something you are missing.I was at a business event recently and was talking about my upcominghemp business, and one person talk about what could happen if I build all this attention, awareness and demand, only for a big business to sweep in and capture all that awareness and steal the demand from me.Learn more about this topic in one of my bookshere.