Happy birthday, Neoliberalism, and farewell.

Seventy years ago this month – in April 1947 – economists Milton Friedman, Friedrich Hayek, Ludwig von Mises and friends met in the Swiss village of Mont Pelerin to write a new economic story, and they called it Neoliberalism. Their story was put on the international stage in the 1980s (thanks, Maggie, thanks Ronnie) and it has ruled us ever since.

Today I’m thrilled to launch a brand new Doughnut Economics animation that tells this story – and it’s been brilliantly animated by the fabulously talented Tom Lee at Rocket Visual.

It’s time for a new economic story that’s fit for the 21st century – but how should that story begin? That’s the question at the heart of Doughnut Economics.

Please share this video far and wide – we need the talent of many storytellers to write a new one fit for our times….