The simple truth why passion is NOT enough

Forget about passion; you would not be in business if you did not have passion. Everyone has a passion for something, but talk about yourvision.Talk about what impact you want to make in the worldthroughyour passion. That is what no one, or certainly very few people, are talking about. When you talk about your vision, you make your passion more tangible and realistic. Everyone has got a passion for something, it is what you want to do with that passion that makes all the difference.JFK talked about getting a Man onto the moon.Martin Luther King talked about his dream.Donald Trump talked about making America great again.Talking about the vision that you have behind your passion and what you are working towards in your business, or in other ventures.The first thing you have go to do is to start with your 'why'. What's your reason that you are doing what you are currently doing? What drives you forward? What is the purpose behind the difference that you want to see?With my third business I fully embrace my vision- as it is to "champion the usage of hemp and bring it into the mainstream conscious", by business is an eCommerce site that will advocate and sell hemp based products. Furthermore, my vision can be fitted into a single tweet- making it easier to remember. Using this purpose as a guiding start for what I want to create and see, I am aiming to advocate hemp and change the stigma behind cannabisWith my first book I wanted to share the knowledge about the cognitive biases that we, as humans, have inside of our minds that affect how we think, feel and perceive the world. I wanted to help people learn about them and see how they could use them in their lives.When you start with why, not only do you have a direction and guiding principle(s) as you grow and expand, but also you know the purpose. You know, in concrete terms, why do you are doing what you are doing- and it helps if you give a damn about your why, otherwise you will lose focus and begin to lose interest in it sooner or later.The second thing to consider is your 'what'. What are you going to sell? What will the logo look like? What will the activities be that creates your vision?  What is it you are going to do? Whether eCommerce, writing a book or creating content. What is it you are going to do to bring your vision into existence? What are your distribution channels?Lastly, the 'how', which is the one you worry about the least because if there is anything you do not know- and there definitely are things you do not know, then you can learn them.Spend a a day understanding yourself; take the Myers Briggs test and the Hexico test to understand your personality from a psychology point of view. Spend a week understanding and researching how to use social media. Spend a month learning about marketing. Spending a few weeks learning is very worthwhile in order to learn and get ahead, so you can achieve more in your venture.This is why passion is not enough and that you need a vision. The vision is your guideline for what you want to accomplish. By having a vision you have something to refer to as you grow your business, achieve more and become more.Passion is simply the love of your actives. But with what purpose? Everyone got a passion, but few have a vision. What's yours? Help communicate it to the world and you can take your passion to the next level.Learn more about this topic in one of my books:101 Entrepreneur Mistakes and Lessons