Simple method to create content to generate traffic
Firstly, find the content you want to share / or the message you want to get out into the world. Whether it is to buy, learn or understand something, etc.Then ask yourself "why is it important?" three times.Why is 'A' important? Its important because of 'B'. Why is 'B' important? etc.You cold also ask yourself other kinds of questions like "why is it remarkable?", "relevant" or "reliable" three times also.Why is 'A' remarkable? Because of 'B'. Why is 'B' remarkable? etc.By answering these kinds of questions you boil down what it is you want to promote to its emotional angle, so as to give yourself plenty of ideas for topics that you can talk about to your audience. And to create content that has an emotional angle, which will help them care about what you are sharing.By using this strategy you can come up with ideas that can be repackaged and presented in different ways; from info graphics, blogs, videos, etc.It helps to explain the benefit to your product/service, so as to help your audience care more about the product or service you have on offer.People like to buy, but don't like to be sold to. So, when you can start a conversation with someone that helps them to gauge your products or services, then they are more likely to buy from you. Here is an analogy: when you are selling weed killer to your customers, don't talk about your weed killer, instead talk about their crab grass. Join the conversation that is already happening in their head. When you can do this, it helps them to know, like and trust you. Which, in turn, helps them to buy from you. And you can do this by having conversations that your customers care aboutIt is about finding the emotional angle that appeals to the reader, with your ideas you can use them to create anything. Whether videos, blogs, infographics, a free PDF Book or even a new book for Amazon. It helps you to create content that your audience will care about.
Published on April 26, 2017 01:16
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