What's better than a business card?

A book is a much better form of a business card. The problem with a business card is that it can be thrown away or left to gather dust with a pile of other business card.Writing a book is a much more respectable and appreciated item to give away that will pay dividends.The chances are the person will not throw the book away, but instead give it to a friend. This is what happened once when I got multiple books for free from the same author, I gave one to my girlfriend at the time. Initially she tried to read it but after the first few chapters she gave it to a friend. No one gives a shit about a business card, it would have go straight in the bin- but with a book, it gets passed around and people get exposed to you at different times and places.If you were to give someone a book that solved their problem, the chances are they would read it and gain rapport with you, so they begin to know like and trust you. When this happens you have a unique connection with the reader- they see you as an expert.This is the problem with business card: a card is for a collection.Learn more and check out my book on writing books for business onAmazon.