How entrepreneurs can stand out from the crowd.

Write a book.That is the single best way to separate yourself from everyone else in the world. When you write a book people will see you differently and have more respect towards you, they will recognise you as someone that can sit down, research and write their thoughts, experiences or knowledge on a topic.When you separate yourself you become unique, because no one throws a book away like they do with a business card, instead they either read it and contact you, leave it on a book shelf and one day read it. Or, they give it to a friend, they read it and contact you. You cannot really lose when you write a book. Look at it this way: millions of books are published a year, but how many authors do you know in person?I was at a business event in early November, and there was round 100+ business people there. One woman had a start up that dealt with property management- the problem she had was the marketing behind her business. The had a good business concept and idea, but no one had heard about them and few people were using their service. After the main event I was talking to her as she had asked me what I thought about her business, but I did not know that it was her business- because the main problems I saw was the marketing. I said that she needed to market her business better and she was curious as to what ideas I had- I told her I had written a book on marketing and her eyes light up!When you write a book, it builds rapport with people and they see you as an expert. It builds bridges and connections. I am trying to endeavour to give away 3,000 copies of my books a year, so people can find it and begin to know, like an trust me.A book is like an ambassador- it spreads the good news of you where ever it goes.Learn more about this topic in one of my books:9 ways writing a book can supercharge your business.