Branding 101: Keeping Our Sanity while Building a Brand

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Yesterday, Jenny Hansen—my friend and occasional guest poster here—published an interesting article over at Writers in the Storm, her group blog. Due to her love of tech stuff, she’s sharing “hacks” for how to build a strong online brand. *smile*

She shared insights on what authors can blog about, as well as several techniques to help us identify who we are. In addition, she pointed out that we want to pick just a couple of social media platforms to engage with, as we can’t keep up with it a...