Q&A: what user trends do you see?

I was recently asked this question:

Are you seeing any key trends from the user perspective that companies need to be thinking about at the aggregate level?

Here’s my answer:

Ooh. It’s difficult to say, really. I guess the main thing that maybe I am seeing as a general trend is that users don’t care about your products. And I know that sounds quite harsh. But they’re bothered about solving their own problems first and foremost. Your products are simply a means to the end of solving those pro...