The importance of demonstrating authority in your copywriting

People are more likely to step into a road if a person in a suit goes first than if a person in a T-shirt goes first. Why? The suit conveys authority.

If you want to persuade people with your copywriting, you need to make sure you’ve signalled your authority in the area. That can mean more than just claiming your years of experience or diplomas. 

You can see more copywriting tips here.

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