How smart copywriters persuade you by using what other people think

As humans, we have a million decisions to make a day. The only way we can do it is to use shortcuts. You can make your copywriting more persuasive when you know what those shortcuts are and you use them to influence your readers.

One of those shortcuts is social proof. This video gives you some simple and some more subtle examples of using social proof to make your copywriting more persuasive.

https://www.youtube.com/watch?v=-iCjn...

If you found this video helpful, please share this post on Facebook or the social medium of your choosing. You’ll also be interested in these other tips on copywriting.

The post How smart copywriters persuade you by using what other people think appeared first on Taleist.