Leads are the lifeblood of any business. Without them, marketing is a confusing game of “create something and throw it out to the world and see what happens”. Getting those leads, however, is one of the biggest obstacles a business will ever face. All kinds of marketing and sales techniques have been developed to get leads (cold calling, direct mail, coupons, social media, cute cat videos, etc.), but it’s still not any easier.
Leadsology: The Science of Being in Demand has a system for that (...
Published on February 25, 2017 04:00