Meaningless Core Values – A Dangerous Liability

Does your company have a set of values that guides every decision that is made – from the way employees interact with clients to the types of products you sell? Perhaps you have a set of values, but does everyone know what they are and what it means to live those values every day?

Meaningless or nonexistent corporate values can be a huge risk for companies, especially in today’s political climate. Daniel Korschun, associate professor of marketing at Drexel University, wrote an interesting Sa...