5 test results that made us say ‘A-ha!’ in 2016

Reading Time: 11 minutes

‘A-ha!’ moment (n.): An insight that leads to more substantial revenue lift and profitable growth for your company (e.g. the moment all Optimizers live for).

At WiderFunnel, our mission is create profitable ‘A-ha!’ moments for our clients every day.

Last year, I created a five-part ‘A-ha!’ moments series: Five mini blog posts focused on five of our favorite insights from 2015. Well, turns out 2016 was also full of ‘A-ha!’ moments that were too good to keep to ourselve...