Building a next-level optimization program with Heifer International

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A little over a year ago, Harper Grubbs, Director of Digital Marketing at Heifer International, began his search for a conversion optimization partner.

As luck would have it, one of Heifer’s partners pointed Harper in the direction of WiderFunnel. Harper did some research and decided to reach out…and so began a very exciting partnership.

This is the tale of how an international charity organization and a growth agency joined forces to the benefit of all: client, agency...